Ferragamo

The Modern Era—In 2022, the brand entered a bold new chapter, dropping "Salvatore" to become simply FERRAGAMO. Under the creative direction of Maximilian Davis, this streamlined identity designs to impress a new generation of global cosmopolitans. The scrawling signature has been replaced with a sharp, serif font inspired by Renaissance stone inscriptions, and a signature "emotive red" has become the brand’s new hallmark. This era reinterprets archival codes—like the Gancini and the Hug bag—with a minimalist, edgy, and high-fashion perspective that feels right at home in 2026.